Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. The Muppets. The years-long partnership started in 2013 and went through 2016. Most Influential Coca-Cola Sponsored Athletes on Social 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. The most fascinating lives are of Celebrities whether it's acting, music, or sports. There are a few guidelines and When Brad Pitt signed a deal with Chanel No. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. It's just natural for me to want to be a part of something that makes me feel good.". In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Pepsi is big on promotional content on social media. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. TV: On Thanksgiving Day 1950 American . . Another celebrity on the list is the queen . James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. Celebrity Endorsement Deals With Insane Payouts - Yahoo! Coca-Cola - Official Partner | Olympic Sponsors | IOC Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. coca cola celebrity endorsements 2021 - dthofferss.com However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. Jennifer Aniston signed a deal worth $5 million for this endorsement. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. The highest-paid celebrities make millions just through brand endorsements. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Click through to find out which celebrity endorsement deals were worth the most. Take a look to find out about your favourite cricketer. coca cola celebrity endorsements 2021 Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. 3. List of Brands Endorsed by Cristiano Ronaldo - StartupTalky The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Influencer Marketing Costs (2023) - Business of Apps Coca-Cola Won't Air a Super Bowl Ad for Second Year in a Row - Adweek And just like a Hollywood movie, he became an instant fan of the bottled water. No woman in sports earns more than tennis superstar Serena Williams. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. You've successfully subscribed to StartupTalky. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. The brand spent about $10 million on ads during the 2020 Super Bowl. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. coke vs pepsi celebrities And when they are on the top, there's no limit of millions in their bank account. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. We all have to hydrate. Even then, Wie was no newcomer. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. Some celebrities may choose to invest actual dollars into a brand and get behind it. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Most notable endorsement: Diet Coke - $26 million. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Endorsement Fees For Top Indian Cricketers. Great! They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. When it comes to endorsement, it is not only confined to the actors or actresses. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Jennifer Aniston. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. In fact, sales jumped 168% after her investment was announced. The German shoe company agreed to pay the runner $10 million a year. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Policy. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Sign up for our daily newsletter for the latest financial news and trending topics. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Published July 14, 2021 Updated Aug. 11, 2021. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. Great! From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. 5 fragrance. By Leena Nas. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). After the City of . Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results Powerade vs. Gatorade. Talk about celeb power. He raked in eight figures by placing endorsements on his shorts, caps and robe. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. versa. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Check Out: Athletes Earning Most of Their Cash From Endorsements. That's mainly because of her successful endorsement career. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. But instead of placing jolly old Saint Nick in his red costume center stage, the . . That is the central message for "Open Happiness . Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH - SlideShare Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . Taylor Swift | Celebrity endorsement. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Both were ranked in top 10 within CelebrityZ's ranking in . The contract, which features radio spots and TV ads, earned the superstar $26 million. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. . By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. The company reportedly paid her $12 million, plus sales incentives. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Coca-Cola vs. Pepsi's Business Models: What's the Difference? The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Your billing info has been updated. But, this might be small change compared to how much her fashion empire brings in. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Addison Rae's Coca-Cola Promotion Has Fans Reaching For Pepsi - TheThings Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Its renewed partnership until at least 2032 . According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Sports Marketing. Now, the company is doing it again, risking another outcry. Most expensive celebrity endorsements - CEOWORLD magazine But, Michelle Wie has made millions off of endorsements. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Spieth has highlighted the brand onhissocial mediaas well. The Impact of Celebrity Advertisement and Endorsement on the Buying And that's what keeps these celebrities in millions. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Salton electric grills were obscure until they became Foreman Grills. Andy Garcia. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Marketing research: Chinese celebrity brand endorsers - Daxue Consulting 2023 GOBankingRates. Top 5 Highest-paid Athletes in the World for Twitter Posts. Here's another company that used YouTube to endorse their brand with a significant effect. To say Logano is invested in theCoca-Colacompanyis a massive understatement. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Soon after, Jenner released her Puma Fierce line. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde.