I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. Maybe you made somebodys day just 1 percent better; you still had a positive impact. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. 5 Questions with Tropical Smoothie CEO Charles Watson. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. We look forward to realizing Charles vision for the company.. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Charles Watson serves as CEO for Tropical Smoothie Cafe. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Show all. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Sure. The company's goal is to . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. So theres a lot of involvement. Yes, we have some great products on our menu that weve crafted, but you can go off script. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. One of the biggest expenses seen in the income statement is $12 million spent in . Were working on it. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. How Much Does A Tropical Smoothie Owner Make Call now and speak to a franchise development leader. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. final four 2022 euroleague tickets. Tropical Smoothie Caf currently has over 800 locations nationwide. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Other common Tropical Smoothie Cafe email . So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. A veteran hospitality professional . If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. Your results may differ. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Mr. Watson was appointed the CEO position of. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. And if you do that well, then your top-sellers, sometimes you beat them. The offering is by prospectus only. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Tropical Smoothie Cafe Posts Record-breaking Q2 Results Total investment for a new cafe opening ranges between $246,500 and $580,500. Complete the form or call. So thats always up there. Charles Watson - Restaurant Leadership Conference Without our franchisees, committees, and council, I simply could not do this job. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Resolved: Release in which this issue/RFE has been resolved. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Or the Hummus Veggie Wrap? Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Charles is directly responsible for selling more than 800 franchises during his tenure. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. NJ. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Are there misconceptions about smoothies you want cleared up? A shift leaders hourly wage is an average of $11. Find restaurant equipment and suppliers. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Atlanta, GA 30338 "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. in December 2018. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? And that really got us down this road of: What is our purpose? With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Tropical Smoothie Cafe, LLC . "We were in a good place! With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe Celebrates Milestone Opening of 1,100th Location For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. And so the way that they impact the communities where they operate is a really big part. I was 11 years old when I got my first job washing dishes at my fathers restaurant. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. My job is to serve them. Theres an obvious answer for me here, and thats to put your heart into what you do. How is taking the reins of an existing company different than being part of a startup or a founder? Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. What was your plan for the first 90 days? Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. charles watson tropical smoothie net worth Now were really taking the lead from our franchisees and building out DMAs organically from outside them. charles town entries Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Passion is key in everything. *$1,009,803 System Wide Average Net Revenues. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Our consumers really like our food. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Tropical Smoothie Cafe CEO, Charles Watson, talks franchising In this role, he is responsible for the brand's strategic vision and overall franchise performance. Thatll come down over time, but were going to open 130 cafes on top of that. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend As reopening guidelines are being determined, we plan to move forward with an abundance of caution. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Tropical Smoothie Cafe Opens 35 New Locations in Third Quarter He was previously. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. 908-236-0277. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. I was born with a strong work ethic. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Communicate deeply. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Theyre not just a snack day part, etc. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Chief Executive Officer @ Tropical Smoothie Cafe; . The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. We're a healthier, quick . Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. charles watson tropical smoothie cafe. Its doing more than just being in business to sell food and smoothies. Southern-style, all the way! I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Charles Watson | International Franchise Association - IFA Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. We have three tenets in how we serve our Franchise Owners. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Such filing does not constitute approval by the Department of Law. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Were any of the franchisees reluctant to follow the system or embrace a new direction? Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Our annual tactics are focused around delivering those results.". 1117 Perimeter Center West, Suite W200 And I dont think enough people know that you can go off script to substitute or to take out, etc. *$1,009,803 System Wide Average Net Revenues. Tropical Smoothie Franchise Cost & Profit for 2023 Explained As a restaurant executive, hospitality should be in your blood. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. And theyre in their communities. CHARLES WATSON: Sure, absolutely. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels.
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